END. x GEL-NIMBUS 10.1

END. and ASICS Sportstyle team up to unveil the GEL-NIMBUS® 10.1, a contemporary take on ASICS’ archival running silhouette. This design-led collaboration blends END.’s celebration of British corner shop culture with ASICS’ dedication to performance-driven everyday comfort.

Part of END.’s 20th anniversary ‘Corner Shop’ collection, the GEL-NIMBUS® 10.1 draws on the familiar experience of late-night visits to local stores, havens of everyday essentials like milk, nostalgic snacks, and unexpected delights. Together, END. and ASICS fuse this cultural touchstone with Japanese craftsmanship to deliver a modern lifestyle sneaker that embodies both concept and function.

REIMAGINING A 2008 ICON WITH MODERN LIFESTYLE DESIGN

Originally introduced in 2008, the GEL-NIMBUS® 10.1 was designed for long-distance runners seeking cushioning and support. The updated collaboration maintains these

performance roots while evolving the silhouette for contemporary streetwear audiences.

The asymmetrical design incorporates premium materials and playful detailing inspired by whole milk cartons, an everyday essential often found in corner shops. Open mesh uppers combine with white leather overlays and soft hairy suede synthetic panels, delivering textural contrast and retro appeal. Co-branded details feature foamy milk-printed insoles and END. logos on the tongue.

Performance technologies remain at the heart of the GEL-NIMBUS® 10.1, with rearfoot and forefoot GEL® technology, dual-layer EVA foam midsoles, and ASICS’ signature TRUSSTIC® system, providing day-long comfort and stability.